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Free Microlearning of the entire book. A fun, media-rich journey through each chapter of the book. Click here.

Download all 7 Expert interviews conducted by Jarrod. Including Aron Ain and Jason Averbook. Click here.

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About The Author

Jarrod McGrath understands the importance of people in any business. From his time managing the services division for Kronos (now UKG), then as a partner for a global consulting firm (now Deloitte), and currently as Founder and CEO of global consultancy Smart WFM.

Jarrod’s inspiration to write this book was to provide the knowledge and learnings from his 20 years of delivering successful transformation programs and demonstrate the interrelatedness of WFM to HCM and HR.

Jarrod is a regular media commentator and has been featured in The Mandarin, The Australian Financial Review, The Australian, HRM, CEO Magazine and more.

jarrod macgrath author of Smart WFM Digital Workforce 2nd Edition

Download free sample of The Digital Workforce, Second Edition


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Smart WFM Digital Workforce 2nd Edition
The Digital Workforce 2nd Edition

This book is a must-read for every senior leader and project owner for the digital workforce journey in HR, HCM or workforce management.


In the successful digital workforce, people – in partnership with algorithms – will be at the heart of every decision made over the next few years, which Jarrod addresses in this book.

Businesses around the world can use the real-world examples, anecdotes, stories, methods and powerful expert interviews to enable successful digital transformation. And the insightful interviews led Jarrod to a compelling final chapter on the future, based on real-life evidence that he collected throughout the process. The interviews contain gold for all people and business leaders.

Importantly, this book also enables you to take responsibility for your own destiny in a modern world where many businesses are struggling to keep up with rapid change.

What Leaders are Saying about The Digital Workforce

Remarkable people are at the heart of every organisation. Magical things happen when people are inspired. The Digital Workforce shines a spotlight on how to fully embrace people by leveraging technology.
Aron Ain
CEO of UKG (Ultimate Kronos Group)
Jarrod is always looking for what is next, what can I improve, how can I help organisations and leaders improve. This book really illustrates Jarrod’s quest for knowledge coupled with making organisations thrive.
Georgina Poulos
Global Director People T2 and Global Retail Operations at Unilever

I have absolutely no doubt that Jarrod McGrath is one of the global leaders in the space of workforce management. His book The Digital Workforce is a vital read for leaders of any organisation, but particularly those coming to terms with having a digital workforce. Contemporary, thought provoking and absolutely essential reading in every way.

Andrew Griffiths
International bestselling Author, Global Speaker and Entrepreneurial Futurist

Before I met Jarrod McGrath, I had only a very limited understanding of the term “workforce management”. Since getting to know Jarrod and reading his book, I’ve realised that, done correctly, workforce management is an integral part of human capital management and touches just about every part of a business. The Digital Workforce is a must-read for anyone in business who seeks to truly understand the inter-relatedness of workforce management, the rise of the digital workforce and the evolution of this important field.

Cian McLoughlin
CEO and Founder at Trinity Perspectives

I commend Jarrod on his journey to keep the workforce current with the demands mandated by digital transformation. Congratulations on the second edition of the book with practical insights on how business can change their operating models in a human-centred way to incorporate people, algorithms and the broader environment.

Matt Michalewicz
Managing Director, Complexica

Jarrod makes it so obvious every business needs to focus on a digital workforce strategy to really succeed. For me, the real-world examples make it real and useful.

Kim Benito
General Manager, Client Services, NTT DATA Business Solutions Australia

At a time when industrial relations practices are being rewritten not only due to the digital transformation of workforces, but also due to the exposure of unacceptable behaviour such as wage theft and discrimination, Jarrod offers very timely insights and methodologies to ensure the workplace is a positive and profitable environment.

Hannah Watterson
Director, Watterson Marketing Communications

In the News


The Mandarin

The ROI of people

Opinion: we’re spending nearly a trillion dollars on people with no idea of ROI.  First published in The Mandarin, November 12, 2020

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Engaging staff isn’t box ticking

Engaging staff isn’t box ticking

Engaging staff isn’t box ticking - Jarrod McGrath - The Australian, June 22-23, 2019

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COVID-19: the healthcare industry’s long-overdue awakening

COVID-19: the healthcare industry’s long-overdue awakening

COVID may change industries that can’t work from home even more - Jarrod McGrath - The Australian, October 16, 2020

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Don’t blame software for wage theft

Don’t blame software for wage theft

Good workers don't blame tools, so don't blame software for wage theft.  First Published, March 2, 2020

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Why a new approach to technology is crucial in IR reform

Why a new approach to technology is crucial in IR reform

Workplace agreements struck up between enterprises, unions and staff rarely take into account the capability of company technology systems to implement them.  First Publsihed, July 3, 2020

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Why a new approach to technology is crucial in IR reform

Reskill to thrive in an era of upheaval

‘‘To survive, it’s more important than ever to value the people you already have, nurture their talents and align their passions to achieve business goals.".  First Publsihed, May 7, 2021

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Meet the Experts

UKG (Ultimate Kronos Group) CEO Aron Ain fiercely contends that there is a direct link between employee engagement, customer satisfaction, and business success. In April 2020, Kronos and Ultimate Software merged to become UKG, and Ain was tapped to be the CEO of the combined company with more than 13,000 employees and $3 billion in revenue. UKG is one of the largest cloud companies in the world as a leading global provider of HCM, payroll, HR service delivery, and workforce management solutions. Aron is the author of WorkInspired: How to Build an Organization Where Everyone Loves to Work.

Aron J. Ain
Chief Executive Officer, Chairman of the Board of Directors, UKG (Ultimate Kronos Group)

Tracy Angwin is a solutions expert, media commentator and popular keynote speaker, and the driving force behind Australian Payroll Association. Tracy is also the bestselling author of The Payroll Revolution and Profit from Payroll. She is sought out for commentary and guidance on all payroll topics including why employers get payroll wrong, optimising the payroll function and the future of payroll.

Tracy Angwin
CEO at Australian Payroll Association

Jason Averbook is a leading analyst, thought leader and consultant in the area of human resources, the future of work and the impact technology has on that future. He is the Co-Founder and CEO of Leapgen, a global consultancy helping organisations shape their future workplace by adopting forward-looking workforce practices and fast-innovating technologies personalised for their business. Jason has more than 20 years’ experience in the HR and technology industries and has collaborated with industry-leading companies in transforming their HR organisations into strategic partners.

Jason Averbook
CEO and Co-Founder at Leapgen

Cian is the founder and CEO of Trinity Perspectives, a boutique sales training and consulting company specialising in win-loss analysis and sales transformation. Author of the Amazon number one bestseller Rebirth of the Salesman, Cian is a regular sales and marketing commentator in the mainstream media. Cian’s blog has been voted one of the top 50 sales blogs in the world for the past four years. In 2020 he was selected as one of the top 50 sales keynote speakers in the world by Top Sales World magazine. In February 2021 Cian was voted as one of the top 100 sales voices on LinkedIn. Cian is passionate about changing the perception of the sales industry and helping his clients to sell with integrity and authenticity.

Cian Mcloughlin
CEO and Founder at Trinity Perspectives

Matthew has more than 20 years’ experience in starting and running high-growth tech companies, especially in the areas of AI, machine learning and decision optimisation. He is currently the CEO of Complexica, a provider of AI software for optimising sales, marketing and supply chain activities, and a director of several ASX-listed companies. He is also the author of five books, including the 2021 release The Rise of Artificial Intelligence.

Matthew Michalewicz
CEO at Complexica Pty Ltd

Georgegina is a senior executive with a strong human resources focus and extensive experience in both the international and domestic arenas across a variety of industries. Georgegina’s expertise is in strategic human resources. She is a purpose-led leader – passionate about steering and implementing sustainable change, developing and empowering leaders and executing business strategy. As an organisational disruptor, she has a proven track record in assisting organisations to achieve sustainable business growth and a positive operating culture within complex multisite environments. T2 is a chain of specialty tea stores with more than 80 stores globally, including in Australia, New Zealand, the UK, the US and Singapore. Sip by sip, it’s building a generation of tea lovers on every continent – a brewing force for good coming together over the humble cuppa to celebrate our difference to make a difference.

Georgegina Poulos
Global Director People T2 and Global Retail Operations at Unilever

Anna is a human resource professional with over 17 years’ experience spanning healthcare and construction. She graduated with a Bachelor of Economics before undertaking further postgraduate study at SydneyUniversity, where she earned her Master of Labour Law and Relations. With extensive knowledge of workforce planning, learning and development and talent management strategies, Anna joined Montefiore in 2009. She is responsible for human resources, staff wellbeing, and learning and development functions. Her current role also oversees the development and implementation of strategic workforce objectives, ensuring the achievement of organisational and service requirements. Anna is passionate about identifying and implementing initiatives and programs that place Montefiore as ‘An Employer of Choice’, supporting a skilled and motivated workforce.

Anna Santikos
Director of People, Culture and Learning at Montefiore


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Meet the Experts - The Digital workforce book





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Maximum People Value

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