Smart WFM launches Healthcare division as digital health drives need for improved operations

Sydney, August 19, 2020: New division for HR workforce management consultancy will help healthcare industry modernise, digitise and replace archaic systems

Australian strategic HR workforce management (WFM) consultancy, Smart WFM, today launched a new healthcare division to help the industry modernise in the new norm created by COVID-19.


The division will be led by CEO Jarrod McGrath and existing specialists with a proven track record delivering successful healthcare workforce outcomes across process, people and technology. The company has also hired new healthcare-specific consultants with plans to build out the team further over the next 12 months.


“Despite Australia’s healthcare system being the envy of most other countries during this crisis, we have a long way to go in terms of operations and healthcare workforce management,” said Jarrod McGrath, Founder and CEO, Smart WFM.


“Paper is still the default ‘technology’ for payment calculations, rostering, new employee forms and more. The digital systems that are in place are complex and don’t speak to each other, usually supported by doubled-or tripled-up manually compiled reports that take important time away from clinical staff.


The dedicated healthcare division will leverage Smart WFM’s experience with healthcare organisations large and small including Austin Health Hospital and others.


Services will include workforce practice governance, process standardisation, enabling existing and new technologies, and meaningful reporting – all acting to increase KPI such as the number of nursing hours dedicated to each patient or resident per day.


The services will help healthcare organisations digitise their operating model in a human centred way; improve efficiency and time management in areas such as rostering, finding available staff and knowing where your staff are working; measure the benefits from people and HR initiatives; and more.


Healthcare organisations will also be able to leverage Smart WFM’s Apitome software suite to baseline their people and HR initiatives using their data and compare it with industry peers.


“The last few months have shown us just how important and robust our healthcare industry is,” added McGrath. “But as the industry becomes more dependent on technology to optimise patient care, we risk falling behind by not optimising and integrating our healthcare processes, people and technology.


“Moreover, the pandemic-driven move to telehealth and digital health technology will require healthcare organisations to have better visibility over where their staff are and how they’re working. That is a workforce management issue, one that is becoming increasingly critical to address as the industry evolves.”


A recent report indicated the healthcare workforce management system market would increase by 13.8 per cent annually to reach over A$2.5 billion by 2022.


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Jarrod McGrath

Author: Jarrod McGrath

Jarrod McGrath is an internationally recognized public speaker, thought leader and author on HCM topics including productivity, efficiency, technology, digital transformation and future trends. Jarrod leads inspiring conversations about the future of work, millennials in the workforce, innovation, and entrepreneurial thinking with audiences across the globe. Jarrod is quoted in key media, including CEO magazine and various HR magazines. Jarrod is author of “The Digital Workforce”, a book that documents his experiences and industry war stories from delivering people related programs of work. Jarrod defines a process to deliver these people initiatives through a customer lens with supporting customer, vendor and AI futurist interviews. Find out more at Jarrod is also Founder and CEO of Smart WFM, a leading service provider in the provision of HCM people related strategy and implementation consulting. Jarrod can be contacted on +61 2 8379 1292 or View all posts by Jarrod McGrath