Meet Sandra Hendriks, Operations Officer

Superpower

I’m naturally focused on people, understanding what they need and where things feel unclear. People I work with often say I create calm and direction when things feel messy, helping teams feel supported and aligned.

About

I’ve always been interested in how things work, especially when it comes to people, systems and the overall experience. I tend to notice where things feel unclear or overly complicated, and I enjoy finding ways to make them simpler and more effective. My career has grown across operations, HR and IT, which has given me a well-rounded view of how businesses run. I’ve worked closely with leadership teams and across different functions, helping shape how teams operate, communicate and scale in a way that feels practical and sustainable. I enjoy working with people, understanding different  perspectives, and turning that into improvements that actually make a difference. I’m naturally organised and solutions-focused, and I like being the person who brings clarity, structure and a steady sense of direction when things feel uncertain.

Professional details

I’m the Operations Officer at Smart WFM, focused on improving how the business runs across people, technology and data. My role covers end-to-end hire-to-retire processes, IT and support operations, and data governance, with the goal of creating simple, consistent and effective ways of working. I work across practices and regions to ensure our systems and processes support both our people and our clients. Previously, I was Operations Manager (2IC to the CEO) in a SaaS business, where I supported the day-to-day running of the company across HR, support, process design and team structure. I’m particularly interested in how people-focused operational improvements can enhance employee experience, engagement and overall business performance.

Find out more about me on my LinkedIn